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What Questions Do Your Best Prospects Ask?

by Kenneth Vogt(3)
Content Crooner Inc.

What questions do your best prospects ask? When a prospective client or company shows interest in your business, what are the signals that they are like-minded and going to be a good match? If they show certain signs of interest in their questions, then they maybe a company that will cultivate a seriously business relationship in the long term. Here are some of the questions that the best prospects might ask.

Why should we do business with your company? This is a smart question coming from any potential business associate, but it should be the first thing on the mind of anyone worth doing business with. It shows that they are self reliant, intelligent and cautious enough to have business experience. So be prepared to answer this question and have something to say that shows intelligence too.

Why are you are interested in doing business with our company? This is an equally good question, but it also shows that they know you have your own intentions within the business relationships you build. Do not try to shine this question off, but instead be honest about anything that is relevant. If the client feels you are being deceptive, this question will give them reason to draw conclusions why. Now is the time to get real, or not at all.

When will our company be able to make bids for larger purchases? Even if your company is not ready to sign off on bulk purchasing of your products, it is a good signal when a client is looking to buy large amounts right away. This means they are willing to put their money out on the table right away. It also means they have studied your products and services carefully, they already know what they want to buy. They also know that they want to buy from you consistently, this is always a very good signal from a prospective client.

Who do you think will benefit the most by our companies doing business? This is not a trick question, but the answer can be tricky. The best and most honest answer should always be that your company will, not theirs. Your business gains a client, increases business and has the option to test this new relationship, but still can end it early on. They are taking the most risk, so do not shine them on. If you want their business, they are simply seeing if you are willing to admit it. You have the advantage and they know it.

Why do you want to do business with us? Whatever the client has that is of interest to your company, they have a vested interest in knowing more about it. If they do not ask this, it is probably a sign that they are relatively new to the industry or they are not on the up and up. All serious businesses want to know what they have that others want. It is a strength when they ask this directly, but also shows their honesty level to you.

These are some questions that the best prospects ask, but they are not the only ones. Look for these and other signals of serious interest when meeting potential clients in business. The reality is that serious business relationships show serious interest in one another, up front.

Kenneth Vogt is CEO of Content Crooner, a high quality content distribution service that gets you more targeted web traffic. Discover how to create quality content that drives targeted traffic to your web site in our free report.


Article submitted Tuesday, December 06, 2011 & read 2 times.

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