Does Your Firm Stand Out in a Crowd?

by Prudence Helders⁽²⁾
ALL-STATE LEGAL

HunterMaclean, a mid-size law firm in Savannah, GA asked themselves that very question back in 2008 when they undertook a major project to develop and introduce a new firm identity and brand.

Their new brand was a clean, modern logo that incorporated one of the true architectural landmarks of Savannah, the Talmadge Memorial Bridge, which spans the Savannah River between downtown Savannah and Hutchinson Island. The bridge, with its innovative cable-stayed design, was an ideal symbol to project the innovative, sophisticated nature of their practice, while also paying homage to their roots in Savannah and the State of Georgia.

After investing in developing their new brand, HunterMaclean challenged its design agency to find as many vehicles as possible to display it. The designer developed a suite of standard stationery items as well as several unique items, the most prominent of which was the firm-branded FedEx® style envelope.

The FedEx style envelope is a letter-sized mailing envelope with a square self-adhesive (peel and seal) flap along its length. The envelope is constructed with gloss finished heavy card stock and branded with the firm's corporate colors and logos. It was designed to function similarly to the packaging typically provided by national shipping services.

One of the major contributing factors to the success of the HunterMaclean rollout was that they included ASL in the design phase of the project to consult on the manufacturing process. We were able to make suggestions regarding manufacturing capabilities, identify potential pitfalls in the original design and specifications, and provide guidance on production costs throughout the project. The firm ordered a full suite of products, including the firm-branded FedEx style envelope for their official rollout. We produced all of the items and are proud to continue to serve as the firm's primary print provider today.

In the client's own words...

"I trusted (ASL's) knowledge and capabilities relative to engraving and printing, and knowing they were attentive to every detail. (They) went above and beyond to help us through every detail, bringing to our attention the potential issues we were faced with due to the new color schemes and how best to achieve the look we wanted. In short, they and their associates were superb, working hard to get the colors exactly right, and delivered beautiful materials of exceptional quality. I can't say enough good things about them, and will sing their praises to anyone. They are simply the best." Ouida Fox, Director of Administration

Want to see a sample of the FedEx® Style Envelope? Contact your Account Manager today at 800.222.0510, visit our gallery at www.aslegal.com/HunterMaclean or send a request to email@aslegal.com.

Article submitted Tuesday, June 28, 2011 & read 16 times.

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