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A Secret to Effective Action
Mutually Marketing
*One pill makes you larger
And one pill makes you small
And the ones that mother gives you
Don't do anything at all
Go ask Alice
When she's ten feet tall
And if you go chasing rabbits
And you know you're going to fall
Tell 'em a hookah smoking caterpillar
Has given you the call
Call Alice
When she was just small”
Grace Slick's White Rabbit traces a drug induced journey, from ingestion of strange substances, to loss of purpose, to confusion and to hallucination. Oddly enough, the final message is sensible and applicable to our interconnected, informational world:
“Feed your Head”
“Feed your Head”
The phrase “information age” may be over-used, but it's the age we live in. Never in history has the ability to access, filter, and process information been as important as now. Fail to “Feed your Head?” Neglect relevant information flow on a regular basis? Then “You know you're going to fall. (call Alice, when she was just small)”
The good news, and a corollary of an information age, is that high quality, relevant information applicable to improve any aspect of life, is available at zero or minimal cost, to anyone with the motivation to seek it out and the self-discipline to learn and apply it. Information that ranges from the nuts and bolts of starting almost any type of business, to training in and knowledge concerning nearly any trade, to a degree in nuclear physics (should your mind be inclined that way).
As one wag put it, “ "Some things Man was never meant to know. For everything else, there's Google.”
Employers will continue looking to technology for solutions to their problems. And almost any employer will tell you that a major source of problems is employees. Wall street profits chug along while real unemployment in the USA (as opposed to official government figures) is at depression level highs and housing prices continue declining. Neglect to “Feed your Head,” at your own risk.
The White Rabbit's on his way to a party. All too many are following Bunny down his hole, glued to their PDA, plugged in to their IPOD, mesmerized by their Big Screen, and Socially Connected, but woefully Mis-Directed. And, as anyone who's been there can tell you, it a lot easier to get into a hole, than to dig your way out.
Let Alice and her buddies follow the White Rabbit down the hole to Wonderland mediocrity. Time to start day-dreaming creatively and and use the Wonderland of the Web constructively . Organize your-self. Use a note-book, Remember the Milk or whatever works for you to prioritize daily tasks. Make sure one of those tasks is spending some time acquiring more skills or information that will enhance your potential to function, to hold your own, and to progress in the Web-World.
*lyrics from "White Rabbit"
Jefferson Airplane
Author: Grace Slick
Article submitted Saturday, June 04, 2011 & read 12 times.
Will McGuire is the founder of Mutually Marketing, http://willmcguire.com, and creator of Instant Internet Lifestyle Review at http://willmcguire.com/leemcintyre, a look at a marketer who consistently over-delivers. He lives in Maple Ridge, British Columbia, with his loving spouse, Milly, two kids (one dog each), and a demon cat named BLACKY. He is interested in on-line marketing (government pensions being what they are), health and nutrition, and education. His current means of support are on-line marketing and tutoring high school math students and an Old Age Pension that starts in Sept/11.
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