Top Ten Problems with online videos

by Bill Murphy
Egghead Productions

Video Marketing is very much in demand. It is a great way of increasing the traffic to a website. However, there can be some problems with online videos which can have a serious impact on Video Marketing is very much in demand. It is a great way of increasing the traffic to a website. However, there can be some problems with online videos which can have a serious impact on Online advertising campaign. Let's have a look at some practical problems that online videos meant for video marketing can encounter. First let's understand how videos work in case of online advertising . Online videos are viewed not by downloading, but by buffering i.e., the video will be stored in temporary memory and not saved. This quality of video is greatly dependant on the integration of the system, the speed and nature of the internet service provider (ISP) and the traffic with the server (no: of concurrent users). Certain problems occur because of the control levied by the serving sites.

The top ten problems with online videos in video marketing are as follows: 1. Poor speed or insufficient buffering can result in blurry or shadowy results/images. Most software companies update or outdate software, leaving the customers on high guesses. There can also be issues with the settings of viewer's computer.

2. There is defined standard for the length of an advertisement for a particular content. Generally, for the same content, videos are available in different lengths. Different sites are showing different versions of the same advertisement. Since, every site is doing it differently, we cannot be sure that a video will be able to capture the interest of the audience. It depends on which video a person is watching.

3. Sound mismatch with Image and break in sounds can occur due to video card problem or a sound/audio controller drive problem. In cases of low speed ISP's definitely the hit goes to transmission or in extreme traffic cases, the server gets slow.

4. Many times online advertising videos are displayed in small window sizes. This lowers the quality of the video as the size of the window is less than the size for which the video has been encoded.

5. Not being able to watch the full thread, it is available only in pieces. Corrupted flash player, whilst download or changes made in system, causes the problem. It is mainly a communication mismatch that occurs between the browser software and active application. Download accelerator software eases such situation.

6. There is no point in showing the videos to people who would have no interest in the product. If a product is available only in the USA there is no point showing it to people who live in UK. Factors like geographical location or interest of people should be kept in mind before displaying an advertisement. It is best to employ a Professional video production for the purpose of video marketing .

7. Sometimes the video doesn't play continuously. Buffering occurs only for a short duration. It happens mainly because of slow buffering speed to high playing speed. An outdated web browser can as well result glitches due to insufficient components.

8. Intimation of no further viewing, due to maximum limit reach. This is a trick by server to control its high traffic. Such comments occur only on certain days and with certain servers. It means the server is not updated to tact bottle neck situations.

9. Many times Video can't be viewed, but audio is visible. 10. The message pops stopping further advancement. Certain sites are illegal. Legal software detects such illegal sites and will not proceed further. One should be very careful about where the video is submitted a Professional video production firm would ensure that the videos are submitted to the right sites.

Bio:

Egghead is a leading digital media firm specializing in video production and video marketing supporting a wide range of clients from global brand to small businesses.

Egghead produces cost effective video solutions that deliver results! From building awareness, enhancing brand value, increasing response and conversion rates and reduce operating cost.

Our award winning team develops engaging professional videos across a diverse set of vertical markets including government, retail, hospitality, education, software, hardware, manufacturing to name a few.

Bill Murphy
President/CEO
Video Marketing
From Egghead Productions

Article submitted Friday, October 30, 2009 & read 120 times.

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» left by Shad Alan (2 years 198 days ago.)

Hi Bill,

Can you suggest some solutions to overcome these problems? As video marketing is the recommended thing these days, how can we make sure our videos are good online?
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